Paid Search Marketing Specialists Added: Friday 5th August, 2011 | Last Modified: Thursday 10th May, 2012
We offer a complete paid search marketing solution for businesses of any size. Our experienced pay per click (PPC) advertising and search engine marketing specialists can set-up and manage pay per click campaigns for individuals, SMEs and large corporations. We provide thorough keyword research, highly-tailored bespoke ads designed to attract the right eyeballs, and a well-balanced campaign that uses your PPC advertising budget to maximum effect.
What is paid search marketing?
Paid search marketing involves the controlled spend of an online marketing budget through the use of tailored and precisely measured online advertising campaigns, which are usually managed on a very structured payment system such as pay per click (PPC), although other systems can work in tandem. There are several different types of paid search marketing outlets available for advertisers, including search engines such as Google and Yahoo!, affiliate networks and social networks such as Facebook, all of which have some form of paid advertising or pay per click program.
What are the benefits of paid search marketing?
Paid search marketing is a superb online marketing tool, not least because it offers almost instant results. A pay per click campaign can be up and running within a day and you will then be receiving targeted web traffic based on your most relevant keywords - an instant return on investment. Campaigns can be paused and resumed as appropriate, and keywords can be added, changed or deleted at any time, offering great flexibility. Paid search marketing is a good brand advertising method, as it can quickly get your company name among the top search results for the keywords and phrases most appropriate to your business.
What is pay per click?
The pay per click system of paid search marketing is the one most people will be familiar with. When you submit a search to a search engine, on most of them you will see a set of paid or 'sponsored' links appearing along the right-hand side of the search results, and also quite often across the top. These are links that are bought by the advertiser on a pay-per-click basis, in other words, if you click on one of these links, the advertiser will pay a fee to the search engine in question. On most search engines the pay per click links are bought on a bid-based system, which means the person who bids the highest amount for a particular keyword will rank higher than the rest when that keyword is used in a search (Please note; other factors besides cost are involved in the ranking). This simple system is the basis for Google's AdWords and Yahoo! search marketing.
What is affiliate marketing?
Affiliate marketing is an excellent way of attracting qualified leads to your business website by placing adverts, reviews and links within an affiliate network of websites that direct customers to your website for a certain fee or kickback. Often the affiliate will only receive payment if the visitor to your website completes a certain action, such as filling in a form, or placing an order. Affiliate marketing is an excellent marketing tool to compliment other Internet marketing activities such as pay per click campaigns and SEO.