What Is Off-Page Optimisation? Added: Friday 5th August, 2011 | Last Modified: Wednesday 1st February, 2012
Off-page optimisation has been stung by a somewhat negative reputation, particularly with regard to techniques that involve back-links or inbound links. The reason for this is when it first became clear that links were an important aspect of search engine ranking procedures, some webmaster went link-crazy, and before long ill-gotten back-links became the mainstay of spammers and 'black-hat' marketing gurus. However, there are plenty of reasons why off-page optimisation continues to be a critical part of search engine marketing and one that deserves significant attention.
So what exactly is involved in the off-page optimisation process?
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Links - Gaining one-way links from reputable sources is still the important off-page optimisation technique, but one that must be done with due care and attention - see 'Link Building'.
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Article Submissions - Creating off-site articles on topics that are highly relevant to the products or services you are offering on your main commercial website is one of the ways that you can attract visitors to your website. The articles can offer something informative or educational to readers that perhaps would not be appropriate for your main website. Submitting the articles to reputable hosting websites is a good way to spread the word about your business and its area of expertise, and is another way of introducing crucial inbound links.
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Blogging - Like article submissions, blogging is a way of creating fresh, offsite content that can be used to increase the number of links to your website, while also maintaining a connection with a readership of potential customers, using discussions about current events or new products in your area of interest.
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Directory Submissions - Directories are one of the ways in which potential customers might seek to find you or business on the Internet. By having your website listed in as many of the online directories as possible, you stand the greatest chance of being found in business directory searches, and once again, these are an additional source of back links.
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Blog Commenting - Blog commenting is another technique that can be used to link relevant information that is freely available across the Internet, with pages on your website that relate to the topics under discussion in blogs. It basically involves seeking out appropriate blogs and contributing to the comments area with something that adds value to the discussion, and in exchange receiving a link back to your website.
Our off-page optimisation services
Our expertise in the procurement of back links means that we can help your website to gain valuable inbound links from the appropriate sources, without incurring the penalties of a mismanaged link building campaign, which could even result in your website being removed from search engine results. Using experienced SEO copywriters we can offer a range of article writing and blog writing services, as well as the blog and forum commenting service. Directory submissions can be a very time consuming and sometimes complicated process, but with our expert you can get a listing in potentially thousands of online business directories in no time at all.
Our Off-Page Optimisation Packages
| Starter | Professional | Corporate | |
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| Cost Analysis | |||
| Package Price | £200 | £700 | £2400 |
| No. of Link Includes | 25 | 100 | 500 |
| Permanent Links |
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| Replacement Guarantee | 6 Months | 6 Months | 6 Months |
| Page Rank of Links | Mix Page Rank 0-3 | Mix Page Rank 0-3 | Mix Page Rank 0-3 |
| Time Period | 2 Days | 10 Days | 1 Month |
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| 100% Relevant Links |
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| No. of Outbound Links | 60 | 70 | 80 |
| One Link Per Domain |
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| Cached Links by Googlebot |
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| Process of Building Links | Manual | Manual | Manual |
| Link Type | Text Links | Text Links | Text Links |
| Terms for Link Building | |||
| No JavaScript Links |
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| No Links From "framed" Pages |
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| No "Flash" Embedded Links |
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| No Paid or Time-Bound Links |
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| No Links From Link Farms |
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| No Links From FFA Link Networks |
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| No "No Follow" Links |
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| Analysis Reports | |||
| Links Reports |
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| Keywords Monitoring Report |
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| Email Support |
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