What Is On-Page Optimisation?   Added: Friday 5th August, 2011 | Last Modified: Thursday 10th May, 2012

The techniques involved in on-page web page optimisation are widely publicised, and are no great mystery to anyone with a superficial understanding of website marketing. However, it is helpful to remind ourselves of the basics, and understand why it is so important to seek professional advice before jumping in feet-first with on-page optimisation techniques that sometimes need to be carried out retrospectively after a website has already been built - see 'Website Design & Development'.

So what exactly is involved in the on-page optimisation process?

• Keywords - In order to optimise your web page for search engines, it is critical that you understand which search terms people are using to find your page. Keyword research is the first step to doing this; using reliable methods to discover which are the most highly sought keywords, and choosing keywords that most accurately represent the page you are optimising.

• Meta Tags - The signposts that web pages use to tell search engines what the page is about. Optimising meta tags can involve selecting the most highly-searched keywords to put in your title tag, creating a description that accurately reflects the page content and incorporating the right set of keywords in the keywords meta tag.

• URL Structure - Creating a good URL structure that contains appropriate keywords and page names that show what the page is about is another of the popular techniques used in on-page optimisation to achieve better search engine rankings.

• Content - Ensuring that your web pages contain interesting and engaging web copy is one of the most important aspects of on-page optimisation. When you are optimising web copy, not only should you be thinking about the keywords that search engines look out for, but also about engaging with the reader and keeping them on the page. Among the hundreds of criteria that search engines use to rank web pages, keyword depth, user time on site and content relevance are just a few of those that are influenced by the quality of your web content.

• Site Map - An accurate and well-structured site map is an important tool not only for users to find what they are looking for, but also for search engine 'robots' to navigate through your site and discover what each of your pages is about.

• Patience - Search engine optimisation can take time to come to complete fruition, and so although there are plenty of things that can be done right away to improve the on-page optimisation of a web page, it can still take several months to see the full extent of the work that is involved.

Our on-page optimisation services

Through careful consultation we can establish exactly what type of on-page optimisation will be most beneficial to your web pages. Typically, we can offer several initial on-page optimisations that help to quickly improve the pages in areas such as meta tags, URL structure and keyword depth. Other long-term options can include such things as regular content updates through news or blog pages, and the introduction of a site map and other internal linking structures.

On-Page Optimisation Packages

	Starter	Professional	Corporate
Cost Analysis
Time Period	6 Months	6 Months	6 Months
Man Hours	175	360	560
1st Month Cost	£199	£425	£750
Per Month Cost	£160	£350	£700
Site Wide Factors
Preliminary SEO Check
SEO Strategy & Plan
Keywords Optimized	10	20	40
Competitive Analysis Report
Working with HTML Code
Site Changes Implementation
W3C Validations
Google XML Sitemaps
RSS Feeds			50
Log File Analysis
On Page Factors
Optimizing Title & Meta Tags	30	60	Site Wide
Robots.txt Optimization
Optimizing Site Directory
Image Optimization	25	55	100
Anchor Tag Optimization	25	55	100
Existing Content Optimization	25	55	100
Creation of New Pages	10	20	50
Off Page Factors
Link Building	25	45	80
"No Follow" Links Check
Directory Submission	100	250	350
Keyword Article Submission		2	4
Total Submission of Articles		200	480
Product Directory Submission		50	75
Press Release Submission		200	480
Social Media Optimization
Technical
No. of Pages to be Optimized	10	25	50
Dynamic Optimization		As per Requirement	As per Requirement
Analysis Reports
SEO Ranking Reports
Google Analytical Report
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