The Myk Baxter Marketing Approach   Added: Friday 5th August, 2011 | Last Modified: Thursday 10th May, 2012

At Myk Baxter Marketing we pride ourselves on being clear and concise. All our projects follow the same pathway which is shown in the diagram below:

Initial Scoping

As part of every project we do we always build in an initial scoping meeting with our customers. We would like to meet with you to ensure we have a full understanding of your objectives; the background to the project; other sites you like the look or functionality of; your competitions website; etc. All this information helps us to shape the design and functionality of your website to ensure you get the greatest return possible from your investment.

User Interface Design

When we are all up and running we will start to work on the aesthetics of your website or application ensuring the look and feel ties in with our discussions from the initial scoping meeting. When we design we take into account many factors such as 'who is the target audience', 'Is the menu dynamic and will new sections be added to the site', 'What language and style should web use'.